WITH unity between the two counties, dedicated volunteers, and a commitment to the long game, we can change the Shoals.

5 Areas of Focus to Take Us to 2026 and Beyond

Focus 1: Build Our Message

  • We will motivate our base with an empathetic and tangible platform.

  • We will unify our voice across the Shoals with the Shoals Democratic Club as the voice of Democrats from both counties.

  • We will empower Democrats to be proactive on local issues.

Focus 2: Build Our Presence

  • We won’t let Republicans control the narrative

  • We will to come out of the shadows and show up in community, because we are stronger than we think.

  • We will focus on media attention with press releases, show up for community events, and be loudly and proudly progressive.

  • We will build a unified communication plan focused on highlighting people and causes.

  • We will increase influence by actively pushing for Democratic representation on local government boards and local service organizations.

Focus 3: Build Our Party

  • We will show the change we want to see by investing in our community through service and education.

  • We will partner with the good around us– there are many progressive orgs in the Shoals we can work with!

  • We will aggressively plan community service projects and education/registration events around the Shoals, partnering with trustworthy organizations to make a larger impact.

Focus 4: Build Our Bank

  • We will collaborate in our fundraising between Colbert and Lauderdale Counties.

  • We will spend effectively to maximize visibility.

  • We will develop a fundraising and spending plan that focuses on shared resources and collaboration, using the Shoals Democratic Club to support the efforts of the two county parties.

Focus 5: Build Our Strategy

  • We will narrow our focus and target our wins. We can’t go full force at every race. We don’t have the budget or the capacity.

  • We will define our own wins– be it a win at the polls, in policy, or a winning messaging campaigns.

  • We will use the elected Executive Committees to drive strategy, and the Club to drive action.

  • We will reorganize and rejuvenate the Executive Committees and the Shoals Democratic Club to promote collaboration and further the local Party.