WITH unity between the two counties, dedicated volunteers, and a commitment to the long game, we can change the Shoals.

5 Areas of Focus to Take Us to 2026 and Beyond

Focus 1: Build Our Message

  • Motivate our base with an empathetic and tangible platform

  • Unify our voice across the Shoals with the Shoals Democratic Club

  • Empower Democrats to be proactive on local issues

Focus 2: Build Our Presence

  • Republicans control the narrative

  • We are stronger than we think

  • We need to come out of the shadows

  • We can get media attention with press releases, show up for community events, and be loudly and proudly progressive.

  • Build a unified communication plan focused on highlighting people and causes. Increase influence by actively pushing for Democratic representation on local government boards and local service organizations.

Focus 3: Build Our Party

Let’s show the change we want to see

  • Invest in our community through service and education

  • Partner with the good around us

    • There are many progressive orgs in the Shoals we can work with!

  • Aggressively plan community service projects and education/registration events around the Shoals. Partner with trustworthy organizations to make a larger impact.

Focus 4: Build Our Bank

  • Collaborate in our fundraising

  • Spend effectively to maximize visibility

  • Develop a fundraising and spending plan that focuses on shared resources and collaboration, using the Shoals Democratic Club to support the efforts of the two county parties.

Focus 5: Build Our Strategy

  • Focus on a win or furthering our message

  • We can’t go full force at every race. We don’t have the budget or the capacity.

  • Use the elected Executive Committees to drive strategy, and the Club to drive action.

  • Reorganize and rejuvenate the Executive Committees and the Shoals Democratic Club to promote collaboration and further the local Party.