
WITH unity between the two counties, dedicated volunteers, and a commitment to the long game, we can change the Shoals.
5 Areas of Focus to Take Us to 2026 and Beyond
Focus 1: Build Our Message
We will motivate our base with an empathetic and tangible platform.
We will unify our voice across the Shoals with the Shoals Democratic Club as the voice of Democrats from both counties.
We will empower Democrats to be proactive on local issues.
Focus 2: Build Our Presence
We won’t let Republicans control the narrative
We will to come out of the shadows and show up in community, because we are stronger than we think.
We will focus on media attention with press releases, show up for community events, and be loudly and proudly progressive.
We will build a unified communication plan focused on highlighting people and causes.
We will increase influence by actively pushing for Democratic representation on local government boards and local service organizations.
Focus 3: Build Our Party
We will show the change we want to see by investing in our community through service and education.
We will partner with the good around us– there are many progressive orgs in the Shoals we can work with!
We will aggressively plan community service projects and education/registration events around the Shoals, partnering with trustworthy organizations to make a larger impact.
Focus 4: Build Our Bank
We will collaborate in our fundraising between Colbert and Lauderdale Counties.
We will spend effectively to maximize visibility.
We will develop a fundraising and spending plan that focuses on shared resources and collaboration, using the Shoals Democratic Club to support the efforts of the two county parties.
Focus 5: Build Our Strategy
We will narrow our focus and target our wins. We can’t go full force at every race. We don’t have the budget or the capacity.
We will define our own wins– be it a win at the polls, in policy, or a winning messaging campaigns.
We will use the elected Executive Committees to drive strategy, and the Club to drive action.
We will reorganize and rejuvenate the Executive Committees and the Shoals Democratic Club to promote collaboration and further the local Party.